SEO, SMM & Digital Marketing Blogs

What is Link Building? There is no any standard definition found for link building. It’s not like link building is a secret many surveys has shown that 75% of companies that are active in SEO work are spending $1,000 or more in a month for link building. With the lack of standard definition there is confusion in the SEO industry itself. So, what is link building literally? Brian dean from Backlinko.com says:  Link building is the most important (and challenging) SEO skill. Actually, it’s a culmination of several different skills: you need to master content creation, sales, programming, psychology, and good old-fashioned marketing if you want other people to consistently link to your site. Link building is not just about getting backlinks from other sites but it is also a marketing tactics used to increase your brand awareness, increase in sell and conversion. So, why is link building important? Back-link is a building block for a good SEO. Th...

                             Social Media for Building a Brand . Courtesy:   www.linkedin.com We all love Social Media. We love everything about it. It gives an amazing platform to keep up with friends and relatives. We can read excellent content and easily share our thoughts, knowledge and ideas to the people across the globe. Social Media is a very powerful tool; so powerful, that it can   unite a mother and daughter   after a wait of 44 long years. It can   comfort   a person who had lost a loved one. Isn’t it miraculous ? Modern-day marketing has changed drastically from being product centric to its concentration on building brand awareness.Traditional mediums like radio and television are quickly getting replaced with social media channels like Twitter, Facebook, Pinterest etc. These channels allow you to devise a brand str...

If you haven’t made the switch yet, it’s time to start automating everything you can automate. Even tasks like marketing can be handled by great software that will handle the bulk of the hard work for you. By placing the burden on the machines, your employees are free to do the things that matter the most. Have you ever wondered how so many companies have time to respond to all of their social media comments and customer support emails so quickly? It’s because they’ve automated other tasks – and you should follow in their footsteps. 1. iContact What is now called iContact used to be OutMarket, and you may know it by that name. This is a service that works with a variety of marketing platforms, but specializes in email marketing. Email marketing can sometimes feel tedious, but iContact aims to cut all of the fat out of the process. You’ll be skipping a few steps and letting the software pick up the slack. 2. HubSpot HubSpot has been automatic inbound marketing sinc...

Facebook is the biggest social media website, where we can post daily status updates, share images, videos, create groups, write notes, and ask question and answer and create pages for promoting business. We can also use Facebook platform for promoting our brand through paid advertising campaigns.  Now let me explain you how can we use Facebook as an effective social media marketing technique which is been used by many internet marketers to promote client’s business over the online media. I have described some of the tips associated with Facebook marketing below: How we can use Facebook for business? There are four important steps which you can use to promote a brand on Facebook.  • Create a Facebook business page. • Connect with people. • Engage your audience. • Influence friends or fans. Creating Facebook business page • Select a category related to your business. • Create logo and other image for your profile. • Create an attracti...

Gaining customers and retaining converted customers is not easy in this competitive environment now a days, that is why marketing professional working with big and small business organizations are now using millions of marketing techniques. These different marketing techniques help them to grab huge amount of audience for their product or services. Out of these millions marketing techniques, Guerrilla marketing is one of the unique marketing strategy which many small business marketing professionals are using who have low budget to invest. Let's look what is Guerrilla marketing and its top 8 Strategies to Follow for Attracting Customers.  Guerrilla Marketing is such type of advertisement concept which is specifically developed for a small medium business to promote its product or services and the best part of it is, it require very less amount of budget to implement it. In Guerrilla marketing, you need to be highly creative and put extreme innovation in order to ...